Some sites can increase traffic by 100 percent or more by making a few minor changes to layout - the changes might not even need to be visible to site users. Other websites need days of work to get even the most basic results.
Our first step is to look at your site in detail. We'll answer questions like:
| + | What promotional opportunities are suitable for this market? |
| + | How tough is the competition? |
| + | Are there any technological barriers to search presence? (did you know that some 'shop in a box' systems create websites that are completely invisible to search engines?) |
| + | How could performance be improved? |
If you want, at this point we can give you a report so you can go away and fix the problems we've highlighted yourself.
This term covers everything from adjusting minor - often invisible - elements of the HTML code to ensure 'theme' and keywords are clear to search engines, to adding new content pages or restructuring the navigation system.
It's not just about amending metatags! The titles and text of your site, how many other sites link to yours, and what sort of websites those 'link partners' are will all make a big difference to your promotional success. Different search engines have different ways of assessing these factors.
We understand that your site has to appeal to people, not just search engines, and that there's no point attracting traffic if you can't convert it to enquiries or sales. We have copywriting expertise as well as coding ability.
We can change the pages and upload them directly, send to you for approval and upload, or provide a list of amends. You'll get a chance to see any visible changes on our test server for approval before they go anywhere near your live site.
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08707 448 401